“Computers are hard!” If your computer seems confusing, it’s because you’re just too old, or too non-technical, or just not able to understand that box of circuits, right?

Nope. Jony Ive – that’s a knighted Sir Jony Ive these days – is the renowned mastermind designer behind Apple’s Mac computers, iPhone, iPad, Apple Watch, and other products that epitomize modern tech. He melds design with computer technology like no one else in the business today. As a young student in the 80s, mastering computers must have been as simple for him as eating a box of Twinkies is for the rest of us, right?

Guess again. From a recent interview with Jony in Vogue magazine (emphasis mine):

In 1985, the year Jobs was forced out of Apple, Jony Ive was in design school in England, struggling with computers, blaming himself. “Isn’t that curious?” he says now. “Because if you tasted some food that you didn’t think tasted right, you would assume that the food was wrong. But for some reason, it’s part of the human condition that if we struggle to use something, we assume that the problem resides with us.”

So there you go. If the guy who designed your Apple devices found computers difficult to use (even as a youngster!), you shouldn’t go beating yourself up because you’re having the same experience!

As Jony realized later in life, much of the difficulty wasn’t inherent in him, but in computers themselves. That’s encouraging news, especially as computers and other devices have gotten much easier to use in the decades since (even if too few people realize that). And where the devices can still be a little tricky to grasp, good, clear instruction should clear away any cobwebs in your mind.

You, no matter your age or level of experience, can easily do a lot with your computer. Or so I like to think, anyway. Follow along on Bit Cafe, and let me know how it’s going for you!


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